Affiliate Marketing and Internet Marketing Product Reviews

Pick Out All The Names Of Surrounding Cities And Add Them To Your Keyword List

Local Internet Marketing is a complete different animal than national or global marketing. There’s a common

misconception that there isn’t much traffic in local marketing, we’ll I’m here to tell you that isn’t true. You just have to vary your strategy. I’m assuming you are familiar with internet marketing to some degree and maybe have dabbled in PPC or SEO. In this article we will discuss promotional techniques, keyword strategies and touch on some social networking using twitter. So lets get to it.

Search Engine Optimization Strategy

This is pretty straight forward. Optimize your sites to rank for your keyword with the most searched city/state variation. For instance we’ll take a nail salon. Say we are based in Louisville, Kentucky so obviously you were shoot for keywords like “Louisville, KY Nail salon” and “nail salon in louisville, ky”. I would run it by google adwords tool, see which has the highest searches and hit that one first. The competition should be pretty easy to beat if you know the basics of SEO. That’s about all there is for SEO, just think of all the local variations and grab em on google. Local Internet Marketing with SEO can be very effective and easy to accomplish.

PPC Strategy

Pay Per Click Strategy is a different than your traditional PPC. I recommend going to keywordlizard.com and put together a big a list of keywords with a bunch of different ways to say “louisville nail salon” and stuff like that. Put all surrounding cities and counties. A wider net the better. Just remember to track every keyword and see which converts better. That’s the name of the game with Local internet marketing.

Twitter

twitter has this great search feature. If you are marketing locally search for your city and state and start following everyone. You’ll get a fraction to follow you back. Just remember you have limits w

ith twitter. You will have to start unfollowing those that don’t follow you back. So you can keep churning up new followers. Eventually you’ll start naturally gaining followers. Just be nice and don’t over promote anything. No one likes their twitter page flooded with ads.

There’s some basic strategies for Local Internet Marketing. Use them wisely and remember, no one ever hurt anything by planning ahead.